How to motivate people?

Hello colleagues, I would like to ask question or rather open discussion on topic, which I suppose happens in a life of the PM. How to motivate people, who are not dedicated/assigned to your project? Those people are supporting your project as part of their daily job together with other tasks. So what is the best way to motivate people, when you have BAU (business as usual) "project". Thank you for any comment.


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