Well Beyond - A Culture of Health for Business

Success Problem

Culture of Health for Business (CoH4B) places health and wellbeing centre stage in projects, enabling healthier choices. CoH4B is both the ‘way we do things around here’ and a way forward. It means creating a context of complete physical, mental and social wellbeing, integrating ethical, financial and, naturally, environmental aspects. It concerns quality of life and optimising potential.


2.1 Projects are more successful as a result of good health, and when they encompass co-workers, customers, community and the environment – the four CoH4B pillars. Leadership underpins it all, as with any excellent project. 2.2 Increasingly health-conscious stakeholders will drive projects to meet their demands for health and wellbeing. This will require us all to genuinely care about health in a broader context, not just safety, absence of disease or infirmity. Setting the right context, ensuring sustainable practices and open communication will be essential ingredients of project success, both on-site and remote. 2.3 A Culture of Health brings a range of broader possibilities of ‘Augmented Intelligence’ to balance the appeal and utility of AI. Many may see ‘healthy business’ as just an HR issue. Yet CoH4B offers potential to significantly widen the range of situations where we can meaningfully apply sustainable and regenerative practices. 2.4 In CoH4B, we can improve business performance via greater productivity, lower costs and more benefits. Above all, it brings new openings to create value for stakeholders - and an environment where all can thrive.


3.1 Widen scope, awareness and responsibility for ensuring CoH4B takes root to ensure future success. 3.2 Extend use of CoH4B metrics as a basis for managing and assessing projects better. 3.3 Lead and collaborate in setting context for CoH4B: sharing clear purpose across the team, creating space for sharing and listening, enabling knowledge-sharing and asking questions. 3.4 Leverage CoH4B opportunities to change existing ways of doing things by prioritising broad health needs and mapping them to CoH4B’s 4 pillars - team members, customers, community and environment.



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