About 15 years ago I was a young soldier, serving in the Israeli navy. After spending a weekend at my grandparent’s house in the city of Nazareth, I was waiting at the bus station to travel back home to Tel Aviv. An old lady from a different community was sitting next to me and just like that, we started talking. Although we were neighbors, I knew very little about her culture and language. We talked for a few moments until the bus arrived. And right before I got on the bus, the old lady asked me to stay. “Let's talk a little longer,” she said, and I decided to stay and wait for the next bus, Later on that evening when I arrived home I watched the news and saw that the bus that I was supposed to go on had been bombed during a terrorist attack. That day I realized that the voices of peace are not being heard in our news, but they can be heard if we simply listen. You see, a small conversation between two women had the power to save our lives. While the world heard the news, they heard a story about those who died, I heard a story about those who are living. This experience paved my desire to seek out and share the untold stories. In my work, I am a communication skills trainer and storytelling coach. For the last 15 years, I have made it my mission to guide and inspire agents of change; managers and organizational leaders and help them to make better results.
Storytelling is a strategic tool to: 1. Deliver any idea or message so that you can create the results and the impact you desire. 2. One sure way to synchronize hearts and minds and create a human connection. 3. A valuable organizational tool to bring people, and teams together.
When is the next time you will need to deliver an idea? When was the last time you had to present a presentation for your team or senior colleagues? When were you have to introduce yourself? Or when you had to convince someone to do or to think something, when a lot was at stake? Next time, try to use a story :)