Project marketing

Success Problem

Project is confronted with the environment opposition against project.

Impact

Project marketing must to reduce the environment opposition against project solving the negative impacts and gain support for the project.

Recommendation

Project marketing is data acquisition from the project environment about atti-tudes of the interested parties towards project and defining the project goal, project price and the way of project execution as well data acquisition about project impacts on its environment. Project marketing plan is a part of the project management plan. Note: The term „marketing“ is often reduced to one part of marketing – ad-vertisement. However, marketing is first of all proposing some product for specific market segment (procuror), product price calculation and justifica-tion and determination of the product distribution.

Category

• Project Communication